Reasons why streetwear is popular among teens

It's not hard to understand why custom streetwear or street fashion is so popular right now. This loose, modern style of attire has its roots in the metropolis and draws inspiration from popular culture. It is frequently associated with rap, hip-hop, R&B, skateboarding, and sports, cherry-picking components from each of these subcultures to produce a sleek street style that is appealing to a wide audience.

Where it began

Most of the well-known streetwear labels of today were founded in the 1980s, although they have only recently become well-recognized. It was thought that an ideal strategy to get into a new market was to launch a clothing line based on a fictional character or pastime. Now, some of the most well-known sports brands, such as Nike, Adidas, and Puma, are all making efforts to break into the market for streetwear. Although many companies compromise their principles when they expand, labels like Off-White, Bathing Ape, and Supreme have maintained their identities despite their success. The fact that they were the first to popularize streetwear has given them an advantage over competitors.

The following are the key reasons for why custom streetwear has become so popular among today's youth:

It is cool

Nowadays, it's more desirable to have a piece of custom streetwear—such as a hoodie with a funny saying on it or a pair of incredible sneakers—than it is to own a designer bag or an expensive piece of clothing.

Comfortable yet sustainable

Sustainability is an important consideration to keep in mind. In the past, this was never a priority for luxury brands, but it seems that streetwear has shown and forced them to take it seriously. What matters most is that you dress in a way that makes you feel good, gives you freedom of movement, and doesn't get in the way of getting your everyday work done.

Fashionable everywhere

Teenagers all across the world have taken to the trend of wearing custom streetwear. Kids who put effort into how they present themselves in public are more likely to shell out cash for streetwear attire. They wear them not just to school but also to post online. To garner attention from their followers, they would use their smartphones to take images of themselves while dressed in the streetwear.

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